Lobina Lures
Summary
Lobina Lures, manufacturer of the famous Rico, Rio Rico, and Rico Suave fishing lures suffered from an old, ineffective website. Designed without any Search Engine Marketing (SEM) capabilities, the site's effectiveness as a sales tool was limited. Additionally, the site suffered from an inadequate 3rd party shopping cart system.
Solution
For Lobina Lures, the Mosaic solution consisted of a custom-designed website with greatly improved e-commerce functionality like real-time inventory, promotions, sales, coupons, gift certificate management and advanced reporting.
The new site is a complete overhaul of the online Lobina image. The old site design was very 2001 with very limited functionality, Lobina Lures is now able to offer a full-service online store. Sales are up and maintenance cost are down.
Technology Used
PHP, HTML CSS, JavaScript, MySQL, Zen Cart
